Creating cinematic visual worlds for the world's most distinctive hospitality brands.

AUREA is a luxury production house creating editorial imagery and cinematic campaigns guided by creative direction, strategy, and visual storytelling to elevate perception and inspire desire. For an industry where the right image doesn't just tell a story—it fills a room.

Featured in Forbes, CN Traveller, Forbes Travel Guide, Bazaar

  • Amanruya - Turkey

  • Amanruya - Turkey

  • Amanruya - Turkey

  • Amanjena - Marrakech

  • Amanjena - Marrakech

  • Amangiri Resort - Canyon point

  • Canyon point

  • Bvlgari - Dubai

  • Bvlgari - Dubai

  • Amangiri Resort - Canyon point

  • Four Seasons - Cairo

  • Four Seasons - Cairo

  • Fairmont Monte-Carlo

  • 1 Hotel - South Beach

A selection of past and present clients

We don’t capture spaces. We create desire through thoughtfully crafted visuals.

We don’t capture spaces. We create desire through thoughtfully crafted visuals.

What People Are Saying

“I'm thrilled with the results. I wouldn't hesitate to recommend you to anyone looking for top-quality content.“

—Salik Kopal Commercial Director

Four Seasons Mumbai

“I just saw the final deliverables and I’m thoroughly impressed. Beyond the quality of the work itself, I really appreciated the privacy and the seamless experience. Thank you. We would love the opportunity to collaborate again on future campaigns.”

—Tom Bates Director of marketing

Mandarin Oriental Hyde Park

“Your creativity has exceeded my expectations, Thank you for the fabulous work!“

—Maud Welter Director of Sales and Marketing 
                                                                                                             Shangri-La Paris

“Your positive attitude and willingness to go above and beyond made the entire process effortless, beautiful photographs! Thank you so much.“

—Maria Tsiomou Director of Marketing & Communications                             
                                                                                                 St. Regis Abu Dhabi

”I can't thank you enough for the outstanding work. It’s been such a worthwhile investment, your dedication to excellence shines through in every piece of content produced.“

—Charlotte Maslaveckas Marketing Director

Aman Resorts

”Impeccable taste, flawless execution. the final outcome was even better than we imagined. A great experience all around. Thank you.”

— Jacqueline Tyler Marketing and communication manager

Fairmont Royal York

We approach every project with discretion and a deep respect for guest privacy, brand integrity, and heritage.

Barbara Paez

Founder of Aurea

Barbara Paez is the founder and Creative Director of Aurea, a luxury production house partnering globally with the world's most distinctive hospitality brands. Barbara’s work is grounded in the belief that luxury is not loud. It is intentional, atmospheric and felt before it is explained. Each visual is created to leave a lasting impression because the most beautiful things never demand attention—they quietly earn it.

With a background in marketing, design, and brand strategy, Barbara brings an artistic eye to hospitality brands, crafting editorial imagery and cinematic films that capture the essence of a place and elevate how brands are perceived, experienced, and remembered. Known for leading productions with clarity and intention, She works with hospitality brands from initial concept through final delivery, creating cinematic campaigns, launch-focused productions, press features, and projects developed through select long-term creative partnerships.

Aurea partners with a limited number of brands each quarter, approaching every engagement with discretion, intention, creativity, and deep respect for brand heritage.

Visual Worlds